Who We Are

Who We Are
EST. 2026

Some love stories are written in silk and thread.

How it began

Ours began in Jaipur — a city where beauty isn't an aspiration, it's a birthright. Where bazaars overflow with indigo and marigold, where artisans press generations of knowledge into every block print, every mirror stitch, every hand-knotted tassel. We grew up surrounded by this abundance. And somehow, even as life carried us into boardrooms and defence laboratories, we never stopped looking back at it in wonder. Between the two of us, we speak the languages of numbers and molecules. One of us reads balance sheets; the other engineers fighter aircraft. Our name, SaraSutra, means "the essential thread" — a nod to the invisible thread that connects tradition with the modern woman. We are not just a clothing brand; we are custodians of craft. But in every city we've lived in, every occasion we've dressed for, every fabric market we've lost ourselves in — we've always spoken the same language: the language of craft, of beauty, of clothes that mean something. Sara Sutra was born from a simple but stubborn belief: that the most extraordinary textiles in the world are made in India, by hands that have perfected their art over centuries — and that these creations deserve to be seen, celebrated, and worn.

Threads of Tradition

Our Journey

2024

The Spark

SaraSutra was born from a simple belief — that Indian ethnic fashion deserves to be celebrated, not just worn. Our founder Sara began curating handpicked pieces that honour centuries of craft.

2025

Growing Our Network

We expanded our artisan network to include weavers from Varanasi, block printers from Jaipur, and Chikankari masters from Lucknow — building lasting partnerships rooted in mutual respect.

2025

Sustainable Sourcing

Launched our commitment to natural dyes and sustainable fabrics — Chanderi silk, cotton mulmul, and handwoven linen — ensuring every garment is as kind to the earth as it is to the wearer.

2024

First Collection

We launched our debut collection of hand-block-printed kurtas and Banarasi silk dupattas, sourced directly from artisan clusters in Jaipur and Varanasi.

2025

Spring 2025 Launch

Introduced our four signature collections: Adaah, Aaram, Jashn, and Naya Rang — each celebrating a unique facet of the modern Indian woman's wardrobe.

2026

Spring 2026 — Now Live

Our most curated season yet — fresh Kurtis across multiple craft traditions, carefully sourced and curated for the new season. Explore our latest additions today.

Meet the Founders

Sonia jain
Sonia jain
Founders

Soniya spends her days working on fighter jets. Yes, really. A defence scientist based in Bengaluru, she operates in one of the most demanding, high-precision fields imaginable — where there is no margin for error and excellence is simply the baseline. And then she opens a fabric swatch, and feels equally at peace.

That's the thing about growing up in Jaipur. It gives you an eye that never really switches off. Soniya sees in a hand-embroidered border the same mastery she respects in aerospace engineering — years of practice, an obsession with detail, a refusal to cut corners. For her, a master karigaar and a precision engineer aren't so different. Both are artists. Both are disciplined. Both know that the finest things are built, not rushed. At Sara Sutra, Soniya is the one who will send a sample back three times until it's right. The fighter jets have taught her — perfection is not optional.

P
Prakhar Patni
Co-Founder & Head of Curation

By day, Prakhar leads teams and navigates the complex world of banking and finance in Bengaluru. By heart, he's always been drawn to beauty — to the kind of craftsmanship that makes you stop mid-street in a Jaipur bazaar and forget where you were going.

Growing up in the Pink City gave him something no business school could — an instinctive understanding of colour, proportion, and the quiet power of a well-made thing. Now living in Bengaluru, he carries that inheritance into everything he does. As a leader in the financial world, he brings the same discipline and rigour to Sara Sutra: the eye of someone who grew up surrounded by beauty, and the mind of someone who knows how to build something that lasts.

""The story continues — one thread at a time.""

— SaraSutra